As someone with dark brunette hair, finding the perfect eyebrow pencil can be Sisyphean to say the least. So many pencils, even listed as dark brown, lean reddish brown and end up looking a bit rubbish on my brows. I've had luck with Tarte Emphas-Eyes and Anastasia Brow Whiz pencils, but they aren't cheap at $19 and $18 respectively.

And then L'Oreal said, "hey, let's dupe that!" Probably.